our team works hard to understand your objectives up-front, and we know how to navigate the direct marketing space to meet them. based on our experience and in collaboration with you, we create smart, sophisticated plans that include everything from high-level recommendations all the way to a detailed execution strategy.

we understand the value of predictive analytics, when to recommend it and which variety to use: life stage, demographic, cluster, mirror or historical. we know how to get it done and how to assess its value. all direct marketers use data to inform their decision with regard to targets. we know if it will be cost-effective for your campaign and can provide other options if it isn’t.

there are hundreds of list vendors to choose from, and we partner with the very best, from world-class data providers to smaller partners for extremely targeted lists. in every case, we work on behalf of our clients for the best price and the most efficient buy.

our job is to engage the audience and compel them to respond. we start broad, but always with the brand in mind. we know all the tips and tricks, the latest formats and we’re consummate pros when it comes to data-driven versioning. while we are not in this business to win awards, sometimes we still do and that’s all the better.

we engage a wide array of production vendors across the country in order to meet the varied needs of our clients. whether it is a project best suited to a web, inline, continuous form or sheet-fed presses, we make recommendations based on quality, schedule and negotiated pricing. our process procedures are tightly managed while focused on quality control and on-time mail delivery.

tracking performance can be complicated, but we have the experience to set it up properly and do it right. we can provide detailed multi-variant reporting an inch thick or a high-level roi analysis on a single page.